Management and Licensing of Intellectual Property

This course examines the latest issues relating to the management and licensing of intellectual property. It includes analysis and simulated hands-on management of real-world intellectual property portfolios, from identifying portfolios that are ripe for extraction of unrealized value to formulating plans for delivering that value in the form of incremental revenue to the intellectual property owners.

Topics covered include the importance of maximizing portfolio value; identifying the right (and the wrong) reasons for adopting a strategy of portfolio management; the teams required for effectiveness at various stages of portfolio management; monetizing a portfolio of intellectual property assets; avoiding the traditional pitfalls encountered; and identifying, anticipating and meeting the challenges that will arise.  While all forms of intellectual property will be discussed, the primary focus of this particular course is on the “soft” intellectual properties (i.e., everything other than patents).

Lecturer - Joe Bogdan